METAMINER ▸ IGAMING-FB BRIEFING Nº3 ▸ SUN, MAY 24, 2026 ▸ 21:06 UTC NEXT BRIEF 04:00 UTC DAILY

Pattern brief · all patterns ↗

"Take control of your play with My Budget Builder!"

Established — 1 brand running it132d longest run

✦ Promotes a budgeting and limits tool, a responsible-play feature framed as giving the player control over their spend.

Single-brand, high signal · 1 brand · 132 cumulative ad-days · running since 2026-05-24.

Brands: DraftKings

Signature: unmatched:control-play-budget-play-budget-builder-take-control-play

Hook copy 1 matched

DraftKings 1 hook

▶138d▶ 15sTake control of your play with My Budget Builder! View ad

Spoken hook 1 unique

We're all about giving our players new and exciting ways to get in on the action.

Full transcripts (1 clip)

DraftKings 138d · 15s View ad
We're all about giving our players new and exciting ways to get in on the action.

Brand × runtime

Brand	Hooks	Days total	Max single	Video	Overlay
DraftKings	1	138	138	1	0